OPTAREL becomes VALOREM Roofing & Canopy, a new brand within the VALOREM Group dedicated to local photovoltaic solutions
The VALOREM Group, a major player in renewable energies, announces the rebranding of its subsidiary OPTAREL, now renamed VALOREM Roofing & Canopy. This new identity marks a key step in the development of the Group’s local photovoltaic solutions offering, positioning VALOREM Roofing & Canopy as the specialist in photovoltaic installations for roofs and canopies areas.
As part of this strategic reinforcement, VALOREM also launched a new crowdfunding campaign to support this activity, with an ambitious target of 5 million euros, which was quickly reached. This success illustrates the public’s enthusiasm for the potential of local solar solutions.
A dedicated subsidiary with expert, specialized teams
Although fully integrated into the VALOREM Group, VALOREM Roofing & Canopy remains an independent subsidiary, with dedicated teams specializing in local solar solutions. This structure enables VALOREM Roofing & Canopy to meet the specific needs of its customers in terms of self-consumption, roofing and shading, while benefiting from the solidity and expertise of the VALOREM Group.
A complementary offering within the VALOREM Group
VALOREM Roofing & Canopy offers local photovoltaic solutions to complement the large-scale renewable energy parks developed by the VALOREM Group. With this new identity, the Group has created a specialized structure to meet the needs of a varied customer base: farmers, industrialists, local authorities and service sector companies. VALOREM Roofing & Canopy enables the Group to cover a complete range of renewable solutions, adapted to projects of different scales.
Pooling strengths and synergies for greater impact
Thanks to the integration of VALOREM Roofing & Canopy, the VALOREM Group is strengthening its presence in territories where it is already established, while pooling the commercial and technical strengths of the two entities. This synergy will enable us to broaden our customer base by leveraging VALOREM’s network, and to develop new opportunities with strategic targets (industrial, local authority, tertiary).
Renewed confidence through participatory financing
To support the development of this strategic activity, the VALOREM Group recently concluded a successful participatory financing campaign, raising a total of 5 million euros. This remarkable result testifies not only to the Group’s commitment to the photovoltaic roofing and shading business, but also to the public’s confidence in this model. This mobilization reflects genuine support for a local, sustainable and inclusive energy transition, enabling us to finance new local solar projects.
Shared values and commitments
VALOREM Roofing & Canopy fully embodies the values and commitments of the VALOREM Group: to act for an inclusive energy transition, to implement a positive territorial approach and to ensure responsible management of operations. With a similar business model, the two entities are working together for a sustainable and inclusive energy model.
This rebranding enables VALOREM Roofing & Canopy to leverage the VALOREM Group’s reputation to continue growing and offering local, high-performance energy solutions, while developing new synergies. The objective is clear: to make VALOREM Roofing & Canopy a benchmark player in solar solutions for roofs and canopies, perfectly complementing VALOREM’s multi-energy activities.
About the VALOREM Group
As an independent French operator in green energies with over 30 years’ experience, the VALOREM Group masters the entire process of harnessing renewable energies, from development to operation and maintenance, including project management, construction and auditing services. A wind power pioneer in France, VALOREM employs nearly 550 people and is also present in Finland, Greece, Poland and Sweden. Since its creation in 1994, the group has financed the installation of over 900 MW of renewable electricity and has a portfolio of over 7 GW of projects under development. In 2024, its assets produced 1.3 TWh of green electricity.
As a Mission-driven company, VALOREM’s raison d’être is “promoting local energies together, to pave the way for a sustainable and inclusive future”.
Contacts Presse
VALOREM Group
Lydiane RASSE-MAGNE – Communication Officer
lydiane.rasse-magne@valorem-energie.com | +33(0)6 34 08 11 37